A full-time CMO costs £100k–£180k a year — before the recruiter's fee. Most growing businesses don't need that. They need the right hours of senior thinking, applied in the right places. That's exactly what this is.
Sound familiar?
You've got an agency here, a freelancer there, some ads running, a website that's "fine", and a founder — you — making marketing decisions at 11pm between everything else. Activity everywhere. Strategy nowhere.
A fractional CMO fixes the layer that's missing: someone senior who owns the plan, points everyone at the same target, and takes marketing decisions off your desk.
Engagement levels
Every engagement is scoped around your stage, not a fixed package. These are the levels most businesses land on. All include async access between days — I don't disappear between visits.
Light-touch senior guidance. A monthly working session plus review of what shipped, what's next and what to stop doing. You keep running marketing — I keep it pointed the right way and hold you to the plan.
Right for: founders who need monthly direction, review, prioritisation and accountability.
A focused half-day inside the business each month: campaign review, positioning checks, decision-making support and a prioritised action list your team can run with.
Right for: businesses that need regular strategic oversight and a senior second opinion on the big calls.
A clearer growth plan, active direction of your agencies and freelancers, offer refinement and ongoing marketing leadership. I'm in the work, not just reviewing it.
Right for: businesses with delivery in place that's missing a leader — and offers that need sharpening.
Embedded senior marketing leadership: team direction, campaign planning, measurement frameworks and growth system design. I sit inside your leadership rhythm — planning, reviews, the lot.
Right for: businesses scaling past founder-led marketing that need the function built properly.
A part-time CMO, deeply involved: strategy, leadership, AI adoption, campaign direction, brand, content, conversion and performance. Everything a CMO does — for the serious growth phase.
Right for: businesses in a serious growth phase, raising, launching or scaling hard.
How it works
A free, direct conversation about where you are, where growth is stuck, and whether fractional support is even the right answer. No pitch. If a one-off roadmap session is the better move, I'll say so.
I get under the bonnet — numbers, funnel, brand, team, tools. You get a clear diagnosis and a 90-day plan with priorities ranked by commercial impact.
We pick the engagement level, set the cadence, and I start leading. Your team and agencies get direction, your dashboard gets built, and decisions start getting made faster.
Monthly reviews against the plan. What worked gets scaled, what didn't gets killed without ceremony, and the growth system gets smarter every cycle.
Fair questions
An agency sells you execution — their execution. I sit on your side of the table. I set the strategy, brief the agencies, judge the output and make sure the whole system serves your growth, not their retainer. Often I'll make your existing agency dramatically more effective, because for the first time they're getting proper direction.
Even better. A good marketing manager with senior direction is a formidable combination. I mentor them, set the strategy with them, and give them the air cover to do their best work. You get a leadership layer without the leadership salary.
Clarity lands in week one — that's the point of starting with a roadmap. Commercial results depend on your sales cycle, but most clients see measurable movement within the first 90 days: sharper positioning, better-performing campaigns, and budget redirected from things that were quietly failing.
Engagements run in 90-day cycles — long enough to make real change, short enough to keep me honest. No 12-month lock-ins. If I'm not adding more value than I cost, you should sack me, and the contract makes that easy.
Both. Strategy and reviews work brilliantly remote; some sessions land better in the room. We'll find the rhythm that suits your team — UK-based, happy to travel where it counts.
Start with a roadmap call. Thirty minutes, straight answers, zero obligation.